Sunday, November 12, 2017

Datum



DATUM take back your data


Token Sale: 29 Oct – 29 Nov
·  Ticker: DAT
·  Token type: ERC20
·  ICO Token Price: 1 DAT = 0.0127 USD (0.00004 ETH)
·  Fundraising Goal: 19,400,000 USD (61,200 ETH)
·  Sold on pre-sale: 1,500,000 USD
·  Total Tokens: 3,000,000,000
·  Available for Token Sale: 51%




Datum is a decentralized global scale database with blockchain characteristics that allows anyone to securely store structured data. Datum returns data ownership to individuals and lets them monetize their data on their own terms. This lays the foundation to a new marketplace powered by a new asset class. Datum turns structured data into a tradeable commodity and is building the $120 Bln Data Economy.

— Roger Haenni, Co-Founder and CEO of Datum
Datum aims to be the largest repository of securely stored user data and the marketplace to facilitate sharing and trade of such data. The main intention is to give users a secure and decentralized data storage from which they control whom they want to share and sell this data to. We expect the typical range to be between $1 to $100 USD per month, depending on the breadth of data shared.

Datum offers different levels of anonymity depending on the data; by default all data is sold completely anonymously, which is ensured by data sanitation algorithms that. For example, the removal of a user’s location information from data, as well as with fine grained control over what aspects of the users identity, are linked to the data. Datum also specifically allows users to connect various level of “identity” to their data in order to attract a higher price. A use case would be the sharing of health data with researchers or pharmaceutical companies, which may require identification from a user in order to accept this data.
Datum is targeting the mass market, and we expect the data supply to be interesting to data buyers when we reach around 100,000 installations of the Datum App. We plan to reach these 100,000 installations after the launch of the test network by offering limited token airdrops to early adopters, combined with referral programs for viral growth. The basic pitch to end users is simple: Install the Datum app and earn a few dollars in passive income a month for not doing anything (simply sharing your anonymized data)!



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