Tuesday, January 16, 2018

ADHIVE INFLUENCER MARKETING PLATFORM




Influencer marketing (also influence marketing) is a form of marketing  in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers  and orients marketing activities around these influencers.
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).

Influencer marketing has expanded exponentially over the past two years. We’ve seen the industry go from a rising marketing tactic to an essential part of most marketing budgets.Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. In fact, Activate by research has found that 67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results.

Cross-channel social campaigns have also become more common, and brands have begun to expand outside of their own industries for influencers to work with. Whether it’s a fashion influencer working with restaurants or a mommy blogger working with a fashion brand, the results are clear that working with influencers outside of one’s core industry can reach new audiences and raise further awareness for a brand.

AdHive is the first blockchain-based, native advertising platform that helps businesses successfully scale their influencer marketing with AI and community approach. AdHive provides unique solutions for automated, mass placement of native advertising on influencer channels with payments based on Ethereum smart contracts, increasing brand reach, as well as providing a way to monetize blogs and create better content for viewers. The main goal is to remove the boundaries between brands and influencers, occupying a major part of the fastest growing advertisement segment: https://adhive.tv

AdHive provides a sophisticated platform for the advertiser, where the advertiser can be relaxed from the major tensions like add placement, control and payment to the bloggers.
AdHive project’s Artificial Intelligence modules and the blockchain technology create a unique platform where the bloggers are integrated in to a virtual TV channel which will reach more audience than the regular TV channel. The main advantage by this platform is AdHive reduces the time consumption when compared to the current system.

The first platform that fully automates ad placement with influencers. Placement of the ad with 50 influencers takes as much time as placement with only one. The AI recognizes when the the influencer has performed the advertiser’s task, then commands the smart contract to execute the payment. AdHive brings about a new standard for native advertising, transforms the business model of an influencer marketing platform, and enables fast scalability across different markets.
 
ADVANTAGES

AI and blockchain create a brand new world for the influencer ad market
- Cryptocurrency reaches out to millions
Tens of thousands of influencers spread the word across millions of their subscribers
- AI power harnessed
Video / online stream
channels tracked automatically,
and corporate identity / mentions detected in an instant
- Highly liquid token
Token demand is expected
to grow as the market
rapidly develops
- Tremendous efficiency
A one-stop service to launch a TV- scale campaign in just 30 minutes
- Global reach
AdHive offers international campaigns without jurisdictional
or regulatory restrictions
- Transparency and reliability
Funds transparently
allocated in accordance with pre-determined agreements
- High flexibility
AdHive employs a Performance- based model with CPM, CPA,
and CPC available
- Automatic transparent payments
The smart contract model ensures tokens are transferred to influencers once the task is complete
- Expanding knowledge warehouse
Community members can share their ideas with influencers

ADH Token is the core infrastructural element of the platform. Advertisers reserve budgets on the platform by purchasing ADH tokens, while influencers are rewarded with ADH tokens for executing their task properly. All transactions at AdHive, including payments for additional services, are executed in ADH.


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